Webinar | The consumers role in a circular economy

The Waste Management and Resource Recovery Association of Australia invites you to join us online on Tuesday, 4 April 2023 for the latest instalment of our 'take back Tuesdays' webinar series, on the role of the consumer in a circular economy.


In this webinar Professor Jodie Conduit, Deputy Dean, Research for the Faculty of Arts, Business, Law and Economics and a Professor of Marketing, at the Adelaide Business School, will delve into her research on Consumer Resource Stewardship, highlighting where and how consumers can contribute to a circular economy.  

Jennifer Macklin, Senior Researcher at BehaviourWorks Australia, will then share with us the work she’s doing on consumer measuring waste prevention in a circular economy, because if we can’t measure it, how do we know if it’s working? 

The webinar will be hosted by WMRR CEO, Gayle Sloan.  





Deputy Dean Research , Faculty of Arts, Business, Law and Economics 
Professor of Marketing, Adelaide Business School
University of Adelaide 

Jodie is the Deputy Dean, Research for the Faculty of Arts, Business, Law and Economics and a Professor of Marketing, at the Adelaide Business School. Her research interests lie in understanding how to engage consumers in interactions with organizations, and each other, that enable them to work together to achieve meaningful and relevant outcomes, particularly in contexts for social inclusion and environmental sustainability. Further, she investigates how to engage key stakeholders for the purpose of shaping markets and ecosystems. This underpins her research agenda in the areas of customer engagement, market shaping, value co-creation, and more broadly in service research. Her research has been widely published in leading journals and she is an Associate Editor and Editorial Review Board member for leading journals in marketing. She is a Board Member for Green Industries SA and KESAB Environmental Solutions.



Senior Researcher, BehaviourWorks Australia

Jennifer Macklin (nee Downes) is a Senior Researcher at BehaviourWorks Australia (Monash University). She has 10 years’ experience in applied social research and evaluation to develop effective policies, strategies and programs for household-level, organisational, industry and society-wide change towards sustainable and circular futures. She focuses on household consumption and waste behaviours, and broad system interactions.

Jennifer’s knowledge of the waste sector has been recognised by the broadcast media industry, which frequently seeks her expert opinion for online, radio and TV stories on waste prevention and recovery.

Jennifer holds a Bachelor of Arts (Sociology) with Distinction from the University of Wollongong, focusing on social regulation and policy, a Graduate Certificate of Science in Applied Statistics from Swinburne University, a Master’s of Evaluation through Melbourne University. She is currently completing her PhD on household waste sorting behaviour.


Members - FREE
Non members - $30

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4/04/2023 2:00 PM - 3:00 PM
AUS Eastern Standard Time
via Zoom Zoom AUSTRALIA

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