SHAUN BAJADA

Executive Director, Australian Sporting Goods Association (ASGA)


Shaun is the Executive Director of the Australian Sporting Goods Association (ASGA), the peak body of Australia’s sporting goods sector. Shaun has a strong reputation across the sports and retail industry, with more than 17 years of experience in senior executive leadership roles.  

Shaun is passionate about helping the sporting goods sector reduce its waste, which is why ASGA teamed up with recycling partner Save Our Soles (SOS), on an industry-first recycling initiative TreadLightly.  

TreadLightly takes unwanted sports and active lifestyle footwear and gives them new life as flooring for retail, gyms and playgrounds around Australia.  

With over 800 collection points at leading sports and active lifestyle retailers across Australia, TreadLightly makes it really simple for people for consumers, athletes, sports enthusiasts, and active lifestyle lovers to collectively reduce their footprint.  

TreadLightly is providing a local solution to the global waste problem and making it easier than ever before for us all to tread lightly.