WMAA Response to Australasian Recycling Label and APCO recycling targets
26 September 2018
The Waste Management
Association of Australia (WMAA), the peak body for the $15.5 billion
waste and resource recovery industry, welcomes the newly announced Australasian Recycling Label, however points out that it is a missed opportunity.
“In real terms, the
label needs to solve two problems; it needs to tell consumers how they
can dispose of the waste, and if the packaging is made from recycled
product,” says Ms Gayle Sloan, CEO of WMAA.
label does neither and industry believes that this label will not help
hit the targets set by the Australian Packaging Covenant Organisation
Not only has APCO failed to take on any of the feedback that industry associations, including WMAA (WMAA's submission can be found here) and the Australian Council of Recycling (ACOR), provided during the closed door consultation of the Towards 2025 paper, no industry body was represented at the launch of what APCO has called “a milestone industry
event”. APCO is attempting to operate outside of its remit and
continues to insist on working on industry issues without industries
“While WMAA congratulates many national organisations for agreeing to the targets set by APCO, without regulatory levers, the Australasian Recycling Label will fail to achieve the targets set,” said Ms Sloan.
current operating model, being co-regulatory, is too limited a system
to achieve the 2025 goals and the industry deems APCO powerless to drive
real change. What is needed is an extended producer responsibility
scheme, which APCO in its current form, is not.
APCO and Government need to understand is that setting targets without
having a roadmap to achieve them is nonsensical,” said Ms Sloan.
a plan that not only addresses the targets that need to be achieved but
also mandates the use of recycled content is the only way we can truly